New to modeling? Fret not! Here is Modeling 101, letting you know all the basics that every model should be aware of.
And so they said that only the chosen fortunate few blessed with stunning good looks, high cheek bones, prominent facial features, never ending legs, broad shoulders, invigorating eyes that draw you in so deep… Only those born with features like these can become a model and excel in the modeling industry.
To that we say, “hell no!” Every individual is beautiful in his or her own way. Every individual has a part of them that makes them appealing to an audience. And with that, we say that every individual has the potential to be a model. There are different types of modeling. A particular model might excel in high fashion modeling but might not have as high an appeal as in catalogue modeling. There is also modeling for different shapes and sizes! Did you know that Plus Size modeling specifically caters to a crowd with a larger body type? While the stick-thin are celebrated in one community, the viva-voom and curvaceous take the reign in the sexy hot seat in another.
What model are you? It is all about finding the right fit for you and your place in the modeling industry.
Here is a short run through of the different types of modeling out there. This is not an exhaustive list but what we believe to be a good enough reference nevertheless.
High Fashion Modeling
All hail high fashion modeling, the one with the greatest level of media exposure and most commonly and closely associated with the initial impressions of modeling. Remember watching the news on television and right before the end, they always screen runway shows, with high fashion models strutting their stuff, clad in immaculate and lavishly expensive garments, avant garde or not? Recall the times you stepped into a shop and see the LCD screen propped up on the wall, with incredulous tall and lean figures gracing the runways in the brand’s products, making everything look oh-so-good and almost a must have right away?
These are the high fashion models. High fashion models are generally about 14 to 25 years old, 172cm to 180cm in height, have a dress size of 6-8 UK and a typical bust size of 34.
The age range for male high fashion models are pretty flexible though, starting from about 16 years of age till the late 40’s. Guys tend to have a longer modeling career if they pay attention to looking after themselves. Male high fashion models are typically about 180cm to 188cm in height, a chest size of about 94cm to 106cm, waist of 76cm to 81cm and of course, an excellent physique. (Go hit them gyms now, it’s not too late!)
Editorial Print Modeling
Uh huh, the next most visible type of modeling the everyday layman sees on the street! Saw that fashion magazine on the newsstand this morning? Checked out the incredibly good looking model on the cover of Vogue? That, is an editorial print model.
Editorial print models are often in high fashion modeling as well. The criteria to be an editorial print model is thus about the same as that of a high fashion model. An additional and very crucial criteria about being an editorial print model though, is that you will need to be very photogenic. An editorial print model needs to understand the technicalities of a photo shoot; how to make the light fall in your favour, your facial and body angles, control of your muscles, ability to adapt and take directions, as well as the creativity to create shapes with your body whilst selling the product (be it a dress or a bag) and to work with props!
Commercial Print Modeling
Commercial print modeling could be described as the general umbrella of any kind of print advertising. From magazine advertisements to newspaper advertisements in the Sunday Times, to products on your most frequently visited supermarket shelves to billboards – such a wide range! Many modeling opportunities can be found in this field even for the non high fashion models. This is where the idea of a brand ambassador that appeals to the target audience is key, presenting opportunities to different models.
Think of a catalogue recently mailed to your doorstep. Models featured in these catalogues make you want to buy these products. Catalogues are now manifested in both print and online platforms. These catalogues are created by companies to sell their latest products, be it clothing or accessories. Catalogue modeling presents opportunities to different model types. With the emergence of online marketing and promotions, catalogue modeling is on the rise on the lucrative scale.
Body Parts Modeling
People seldom question the hand that appears in a jewelry advertisement. Are we the only odd balls who ask “whose hand is that?!” whenever we see a flawless, smooth, hairless hand featured with a bangle and sparkling diamond ring?
The most common body parts in demand (that came out pretty weird) tend to be hair, eyes, lips, hands, legs and feet – most often used in the promotion of products in print and media (TV). Body part models will need to take special care of these body parts – it is a surprisingly lucrative area in modeling!
Glamour modeling emphasizes on sexuality, ranging from artistic and nude photography to swimwear and lingerie shoots. Oh, that magazine your brother has under his bed? That involves glamour modeling as well – shoots for men’s magazines.
Glamour models need to be good looking (duh), sexy (duh) and confident (double duh). An outgoing personality is key in this area of modeling though – it is unlikely that introverted model can ooze as much sexuality as compared to one who is more outwardly expressive. Height restrictions tend not to apply in this field. It is recommended to have a reputable modeling agency look out for your best interest if you are interested in glamour modeling to prevent getting taking advantaged of.
Plus Size Modeling
Plus size modeling is recently on the uprising, despite it being relatively new, appealing to a broader demographic. Plus size models are usually a UK 14-18, exude great charisma and personality and confident. High fashion plus sized models are on the average, minimally 172cm tall.
Television (TV) Commercials
TV commercials present the most unexpected opportunities (they are boundless!). Because of the diversity in commercials, there are usually no overarching criteria for a model’s height, size and age. Casting for roles are usually very specific to each job and models are usually required to have some acting ability, which can be naturally innate or learned.
There are many types of TV commercials, from a highly stylized photographic (picture a luxury condominium commercial without dialogue) to a reality style performance led one (a perfect example would be the anti gambling or life long learning campaigns). TV commercials usually see brands seeking out models whom the general public can easily identify with, opening the doors up to almost everyone and anyone possible! Models represented by a modeling or talent company usually stand a better chance of appearing in the TV commercials.
Models also have the opportunity to explore being a TV/film extra, involving a non-speaking part in the background. Modeling jobs of this nature, however, entails long hours with possibly long waits and odd hours which might require models to be more flexible in terms of availability dates.
Real Life Modeling
Real life models are used in advertising or corporate campaigns. Common examples of such campaigns are car shows, pop up stalls with models walking along Orchard Road and even corporate events.Share This